Winning new customers is the hardest step in sales; cold-outreach response rates are lower than ever. In this workshop we cover modern acquisition methods, the target-account approach and social selling.
Cold call, email, social, events, content.
Escaping 'target everyone'.
Focused, not scattered.
The anatomy of a first-contact message.
Relationship and visibility on LinkedIn.
Certificate and template pack.
Why acquisition has become harder.
Cold call, email, social selling, events, content.
What it is and how to define it.
Account-based selling; focused work.
The anatomy of a first-contact message.
Relationship and visibility on LinkedIn.
Concrete steps for your daily practice.
Sales professionals, business development teams and any role with a new-customer target.
Yes — live and online on Zoom. It is an interactive session, not a recording.
About 3 hours, in a single live session.
Yes — an Atelier Ethos certificate of participation is issued at the end.
Both. You can register individually, or book a private session tailored to your team.
Register your interest and we'll send you the next available date and joining details. Prefer a private session for your team? Tell us in the message.
We'll get back to you with dates and details.
We'll be in touch shortly with dates and details.