Not every customer is equal — some are strategic, some tactical. In this workshop we cover how strategic accounts are defined, how account planning is done, and how to sustain long-term relationships.
Criteria beyond size.
Strategic, growth, protect, exit.
Analysis, goals, actions, rhythm.
Decision makers to blockers.
Tailored to each account.
Certificate and template pack.
Why account management is a distinct discipline.
Definition and criteria.
Strategic, growth, protect, exit — how to manage each.
Annual plan: analysis, goals, actions, rhythm.
Decision maker, influencer, user, blocker.
Tailored value — hands on.
First steps for your current portfolio.
Sales professionals, key account managers and anyone managing a large portfolio.
Yes — live and online on Zoom. It is an interactive session, not a recording.
About 3 hours, in a single live session.
Yes — an Atelier Ethos certificate of participation is issued at the end.
Both. You can register individually, or book a private session tailored to your team.
Register your interest and we'll send you the next available date and joining details. Prefer a private session for your team? Tell us in the message.
We'll get back to you with dates and details.
We'll be in touch shortly with dates and details.